I partnered with the Creative Director, Marketing Director, and many cross-functional teams to concept and launch Samra Origins, a sub-brand of Blue Bottle Coffee, in 6 months. From the logo and brand book to the packaging and cafe signage, I brought the full visual language of this omni-channel partnership with The Weeknd to life as the sole Senior Designer. By strategically designing email templates and all social assets, we drove conversion from a new audience that grew our channel by 25,000 followers 100% organically.